Concurrences et complémentarités entre les canaux physiques et électroniques. Une application aux produits musicaux.

Abstract : This research studies mono and multichanel behaviors with musical CD. After showing several profiles, results prove that multiples channel visiting behaviors can be explained by the appropriateness of channel to the purchase decision stage (preparation and buying) and by the perceived risk in web buying.
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https://hal-audencia.archives-ouvertes.fr/hal-00796929
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Submitted on : Tuesday, March 5, 2013 - 12:00:02 PM
Last modification on : Monday, November 27, 2017 - 11:36:03 AM

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Blandine Labbé-Pinlon, Bertrand Belvaux. Concurrences et complémentarités entre les canaux physiques et électroniques. Une application aux produits musicaux.. Management & Avenir, INSEEC/Management Prospective Ed. 2009, pp.15-32. ⟨10.3917/mav.026.0015⟩. ⟨hal-00796929⟩

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