Skip to Main content Skip to Navigation
Journal articles

Design de la marque par-delà le design produit, lecture sémiotique d'un artefact : l'Iphone

Jean-Pierre Mathieu 1 Nabil El Hilali 1
1 Audencia Recherche
Document type :
Journal articles
Complete list of metadata
https://hal-audencia.archives-ouvertes.fr/hal-00797028
Contributor : Sylvia Cheminel <>
Submitted on : Tuesday, March 5, 2013 - 3:06:03 PM
Last modification on : Tuesday, June 9, 2020 - 2:24:03 PM

Identifiers

  • HAL Id : hal-00797028, version 1

Collections

AUDENCIA | UNAM | MANAGEMENTSCIENCESSOCIALES

Citation

Jean-Pierre Mathieu, Nabil El Hilali. Design de la marque par-delà le design produit, lecture sémiotique d'un artefact : l'Iphone. Management & Sciences Sociales, Kedge Business School, 2011, pp.101-114. ⟨hal-00797028⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

460