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Design de la marque par-delà le design produit, lecture sémiotique d'un artefact : l'Iphone

Jean-Pierre Mathieu 1 Nabil El Hilali 1
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https://hal-audencia.archives-ouvertes.fr/hal-00797028
Contributor : Sylvia Cheminel <>
Submitted on : Tuesday, March 5, 2013 - 3:06:03 PM
Last modification on : Tuesday, June 9, 2020 - 2:24:03 PM

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  • HAL Id : hal-00797028, version 1

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AUDENCIA | UNAM | MANAGEMENTSCIENCESSOCIALES

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Jean-Pierre Mathieu, Nabil El Hilali. Design de la marque par-delà le design produit, lecture sémiotique d'un artefact : l'Iphone. Management & Sciences Sociales, Kedge Business School, 2011, pp.101-114. ⟨hal-00797028⟩

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