Journal Articles
Management & sciences sociales
Year : 2011
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https://hal-audencia.archives-ouvertes.fr/hal-00797028
Submitted on : Tuesday, March 5, 2013-3:06:03 PM
Last modification on : Wednesday, May 3, 2023-12:20:33 PM
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- HAL Id : hal-00797028 , version 1
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Jean-Pierre Mathieu, Nabil El Hilali. Design de la marque par-delà le design produit, lecture sémiotique d'un artefact : l'Iphone. Management & sciences sociales, 2011, 10-11, pp.101-114. ⟨hal-00797028⟩
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