https://hal-audencia.archives-ouvertes.fr/hal-00797028 Contributor : Sylvia CheminelConnect in order to contact the contributor Submitted on : Tuesday, March 5, 2013 - 3:06:03 PM Last modification on : Tuesday, June 9, 2020 - 2:24:03 PM
Jean-Pierre Mathieu, Nabil El Hilali. Design de la marque par-delà le design produit, lecture sémiotique d'un artefact : l'Iphone. Management & Sciences Sociales, Kedge Business School, 2011, pp.101-114. ⟨hal-00797028⟩