The introduction of spatial quantization in picture of advertisement by the theory of privileged angles and remarkable proportions and its link with strategy of communication. Applications to the advertisement picture of Taj Mahal - Audencia Accéder directement au contenu
Communication Dans Un Congrès Année : 2004

The introduction of spatial quantization in picture of advertisement by the theory of privileged angles and remarkable proportions and its link with strategy of communication. Applications to the advertisement picture of Taj Mahal

Jean-Pierre Mathieu
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Makarand Gulawani
  • Fonction : Auteur
Michel Le Ray
  • Fonction : Auteur
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hal-00797325 , version 1 (06-03-2013)

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  • HAL Id : hal-00797325 , version 1

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Jean-Pierre Mathieu, Makarand Gulawani, Michel Le Ray. The introduction of spatial quantization in picture of advertisement by the theory of privileged angles and remarkable proportions and its link with strategy of communication. Applications to the advertisement picture of Taj Mahal. IIMK NASMEI International Conference on Marketing Strategies for Firms in Emerging Markets, Dec 2004, Calicut, India. ⟨hal-00797325⟩

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