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Conference papers

Les effets persuasifs de la recherche d'information pré-achat par Internet

Blandine Labbé-Pinlon 1 Bertrand Belvaux
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https://hal-audencia.archives-ouvertes.fr/hal-00797389
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Submitted on : Wednesday, March 6, 2013 - 11:49:29 AM
Last modification on : Monday, November 27, 2017 - 11:36:03 AM

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  • HAL Id : hal-00797389, version 1

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AUDENCIA | UNAM

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Blandine Labbé-Pinlon, Bertrand Belvaux. Les effets persuasifs de la recherche d'information pré-achat par Internet. XXIIe Congrès de l'AFM, May 2006, Nantes, France. ⟨hal-00797389⟩

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