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The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products

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Jean-Pierre Mathieu
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Audencia Recherche
Jonas Hoffmann
Gilles Roehrich
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Centre d'études et de recherches appliquées à la gestion

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hal-00797471 , version 1 (06-03-2013)

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Jean-Pierre Mathieu, Jonas Hoffmann, Gilles Roehrich. The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products. International Conference on Kansei Engineering and Emotion Research 2010 (KEER), Mar 2010, Paris, France. ⟨hal-00797471⟩

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