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The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products

Jean-Pierre Mathieu 1 Jonas Hoffmann Gilles Roehrich 2
1 Audencia Recherche
2 CERAG [1985-2015] - Centre d'études et de recherches appliquées à la gestion [1985-2015]
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Conference papers
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https://hal-audencia.archives-ouvertes.fr/hal-00797471
Contributor : Sylvia Cheminel <>
Submitted on : Wednesday, March 6, 2013 - 3:04:33 PM
Last modification on : Wednesday, July 15, 2020 - 8:58:04 PM

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  • HAL Id : hal-00797471, version 1

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AUDENCIA | CNRS | UNAM | CERAG | UGA

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Jean-Pierre Mathieu, Jonas Hoffmann, Gilles Roehrich. The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products. International Conference on Kansei Engineering and Emotion Research 2010 (KEER), Mar 2010, Paris, France. ⟨hal-00797471⟩

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