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The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products

Jean-Pierre Mathieu 1 Jonas Hoffmann Gilles Roehrich 2
1 Audencia Recherche
2 CERAG - Centre d'études et de recherches appliquées à la gestion
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https://hal-audencia.archives-ouvertes.fr/hal-00797471
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Submitted on : Wednesday, March 6, 2013 - 3:04:33 PM
Last modification on : Tuesday, October 19, 2021 - 11:56:03 AM

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  • HAL Id : hal-00797471, version 1

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AUDENCIA | CNRS | UNAM | CERAG | UGA

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Jean-Pierre Mathieu, Jonas Hoffmann, Gilles Roehrich. The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products. International Conference on Kansei Engineering and Emotion Research 2010 (KEER), Mar 2010, Paris, France. ⟨hal-00797471⟩

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