Integrating Corporate Social Responsibility at the Start-up Level: Constraint or Catalyst for Opportunity Identification?

Abstract : This conceptual paper examines the issue of integrating CSR at the start-up level with the aim of increasing the firm's ability to identify new opportunities. Both a constraint and an occasion to strengthen the company's legitimacy and competitive advantage, CSR principles and practices are a key vehicle for opportunity identification and implementation. Historically, SMEs have contributed significantly to the improvement of existing products and services, and the creation of new ones. Grounding CSR in the strategy of enterprises at the start-up level is increasingly examined as an effective management tool with multiple benefits for opportunity identification. CSR may be promoted as a means of nurturing creativity and innovation at the start-up level and beyond, through pushing entrepreneurs to imagine new business models, to discover new raw materials, as well as to create new products and services so as to respond to both economic and social expectations.
Type de document :
Article dans une revue
International Business Research, Canadian Center of Science and Education, 2012, 5 (7), pp.17-27. 〈10.5539/ibr.v5n7p17〉
Liste complète des métadonnées

Littérature citée [110 références]  Voir  Masquer  Télécharger

http://hal-audencia.archives-ouvertes.fr/hal-00836856
Contributeur : Miruna Radu Lefebvre <>
Soumis le : vendredi 21 juin 2013 - 15:49:35
Dernière modification le : jeudi 15 novembre 2018 - 01:21:02
Document(s) archivé(s) le : dimanche 22 septembre 2013 - 04:10:16

Fichier

Article_2012_CSR.pdf
Fichiers éditeurs autorisés sur une archive ouverte

Identifiants

Collections

Citation

Vincent Lefebvre, Miruna Radu Lefebvre. Integrating Corporate Social Responsibility at the Start-up Level: Constraint or Catalyst for Opportunity Identification?. International Business Research, Canadian Center of Science and Education, 2012, 5 (7), pp.17-27. 〈10.5539/ibr.v5n7p17〉. 〈hal-00836856〉

Partager

Métriques

Consultations de la notice

654

Téléchargements de fichiers

1233