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La " cuillère d'E. " ou de la nécessité d'un management du design

Abstract : In a world where products are too often similar, design is a fundamental differentiating factor. Practice however shows the difficulties of communication between managers, producers and designers. Analysed from the inside of a design consulting company, "E's spoon" presents the communication constraints between two worlds with different rationales and languages.
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https://hal-audencia.archives-ouvertes.fr/hal-00955521
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Submitted on : Tuesday, March 4, 2014 - 3:58:06 PM
Last modification on : Tuesday, March 4, 2014 - 3:58:06 PM

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Nicolas Minvielle. La " cuillère d'E. " ou de la nécessité d'un management du design. Revue Française de Gestion, Lavoisier, 2006, pp.51-62. ⟨10.3166/rfg.162.51-62⟩. ⟨hal-00955521⟩

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