Serving the World's Poor, Profitably, Harvard Business Review, vol.80, issue.9, pp.48-57, 2002. ,
The Last Frontier: Market Creation in Conflict Zones, Deep Rural Areas, and Urban Slums Rural to the Rescue, California Management Review Business Today, vol.52, issue.4, pp.6-28, 2010. ,
3P Framwork: Rural Marketing in India The 'Bird of Gold': The Rise of India's Consumer Market, Challenges and Opportunities of Indian Rural Market, pp.161-173, 2007. ,
Finding Your Strategy in the New Landscape, Harvard Business Review, vol.88, issue.3, pp.54-60, 2010. ,
Reinventing your Business Model, Harvard Business Review, vol.86, issue.12, pp.57-68, 2008. ,
Strategies that Fit Emerging Markets ,
Winning in Emerging Markets: A Road Map for Strategy and Execution, Harvard Business Review Getting India and China Right, vol.83, issue.6, pp.63-74, 2009. ,
How GE is Disrupting ItselfPunching above their weight': The sources of competitive advantage for emerging market multinationals, Harvard Business Review International Journal of Emerging Markets, vol.87, issue.84, pp.56-65, 2009. ,
FRUGAL INNOVATION IN EMERGING MARKETS, Research-Technology Management, vol.54, issue.4, pp.38-45, 2011. ,
DOI : 10.5437/08956308X5404007
Reverse Innovation, Emerging Markets, and Global Strategy, Global Strategy Journal, vol.1, pp.167-1783, 2011. ,
Developing Disruptive Products for Emerging Economies: Lessons from Asian Cases Research-Technology Management, addition to Prahalad and Hammond (op. cit.) key work in this area includes C. K. Prahalad, Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits, pp.21-26, 2004. ,
The 86% Solution: How to Success in the Biggest Market Opportunity of the 21 st Century, 2006. ,
Strategic Innovation at the Base of the Pyramid How to Win in Emerging Markets, Sloan Management Review Sloan Management Review cit, pp.83-88, 2007. ,
The Globalization of Markets, Harvard Business Review, vol.61, issue.3, pp.92-102, 1983. ,
End of the Multinational: Emerging Markets Redraw the Picture, Journal of Business Strategy, vol.28, issue.5, pp.4-12, 2007. ,
Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices, Journal of Marketing, vol.75, pp.166-182, 2011. ,
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, 1997. ,
DOI : 10.15358/9783800642816
How GE Teaches Teams to Lead Change 20 Levitt, op. cit. 21 A significant review of Coca-Cola's MDC system by Jane Nelson, Eriko Ishikawa and Alexis Geaneotes can be found at Developing Inclusive Business Models: A Review of Coca-Cola's Manual Distribution Centers in Ethiopia and Tanzania, Executive Summary, Harvard Business Review, vol.87, issue.1, pp.99-106, 2009. ,