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Re-Framing Corporate Social responsibility

Abstract : Corporate Social Responsibility (CSR) is often presented as the solution to ‘create a better world’ and solve social and environmental problems. But does CSR lead to positive developmental outcomes that contribute to a ‘better world’? The purpose of this paper is to reflect critically and constructively on the concept of CSR to generate debate in the CSR community and beyond. We argue that there is a need to re-frame CSR if we want ‘CSR’ to deliver on its potential. CSR as ‘do no harm’ is no longer sufficient. It needs to be understood as a rethinking of traditional business purpose and practices so that we can become critical about what we are doing.
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Submitted on : Tuesday, December 23, 2014 - 10:43:58 AM
Last modification on : Tuesday, February 3, 2015 - 3:04:05 PM




Céline Louche, Tom Dodd. Re-Framing Corporate Social responsibility. Reflets et Perspectives de la vie économique, 2009, XLVIII (4), pp.59-68. ⟨10.3917/rpve.484.0059⟩. ⟨hal-01098172⟩



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