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Enquête auprès des internautes : entre croire, dire et faire

Abstract : The collection and efficient use of customer data is a major strategic and ethical issue for companies. Since the 1990s, ICTs have brought radical changes in the way these data are collected, stored and used. Most consumers see these practices as an intrusion into their private life. The phenomenon pervades the Internet, an environment where threats to privacy are increasing. More and more Web surfers have consequently taken measures to protect their privacy, for example by restricting exchanges of information and online purchases. This observation has prompted a survey aiming to gain a better understanding of consumer reactions to the collection of their personal data on the Web. The results of our investigations show that the legal privacy protection does not match consumer perceptions in this regard. They also confirm a difference between declared intentions and actual consumer behaviour. The concluding recommendations are designed to promote ethical data use among companies.
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Submitted on : Monday, February 16, 2015 - 1:51:54 PM
Last modification on : Wednesday, April 6, 2022 - 4:08:17 PM

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Caroline Lancelot Miltgen. Enquête auprès des internautes : entre croire, dire et faire. Hermès, La Revue - Cognition, communication, politique, CNRS-Editions, 2009, pp.55-60. ⟨10.4267/2042/31476⟩. ⟨hal-01117081⟩



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