A strategic approach towards integrating automotive painting for building-to-order

Mickey Howard Joe Miemczyk 1 Andrew Graves
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Abstract : Automotive painting performs a critical role in the production and delivery of new vehicles. This research investigates how paint shop performance has become a significant factor in building to order (BTO), and adopts a strategic approach that examines external drivers and internal plant factors. Shareholder value no longer dominates plant performance in an industry driven by customer demand and environmental legislation. Yet a study of ten European vehicle manufacturers reveals considerable differences in their approach to painting. This paper argues that failure to consider painting in the context of the whole delivery process results in wasteful plant practices, leading to considerable delay to upstream and downstream processes such as component delivery and outbound logistics. Five plant capabilities are proposed as key factors for integrating automotive painting.
Keywords : paint shop performance automotive painting technology trajectory environmental legislation strategy build-to-order painting integration paint batch size body buffer emissions corporate strategy competence-based competition customer specification vehicle delivery supply chain integration manufacturing strategy delivery lead times vehicle painting
Type de document :
Article dans une revue
International Journal of Automotive Technology and Management, Inderscience, 2005, 5 (1), pp.17. 〈10.1504/IJATM.2005.006876〉
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http://hal-audencia.archives-ouvertes.fr/hal-01118754
Contributeur : Joe Miemczyk <>
Soumis le : jeudi 19 février 2015 - 18:57:57
Dernière modification le : vendredi 20 février 2015 - 14:59:43

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AUDENCIA | UNAM

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Mickey Howard, Joe Miemczyk, Andrew Graves. A strategic approach towards integrating automotive painting for building-to-order. International Journal of Automotive Technology and Management, Inderscience, 2005, 5 (1), pp.17. 〈10.1504/IJATM.2005.006876〉. 〈hal-01118754〉

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