John Dawson and Masao Mukoyama. Global Strategies in Retailing: Asian and European Experiences

Latchezar Hristov (1)

1 Audencia Recherche

This book, comprising a collection of articles edited by John Dawson and Masao Mukoyama, will appeal to a wide audience of both academics and practitioners. With contributions from international scholars, the volume offers a comprehensive overview of history, contemporary practices, and future directions of retail internationalization with particular focus on Asian and European companies. Within its eleven chapters it blends conceptual, empirical, and case study-based papers linked through the application of the global portfolio strategy paradigm. The reader is steered from discussion of the broader industry-wide context and historical evolution of international retailing to more textured analyses of present day retailer strategies.

Mots clés: Retailing; Global strategy

Domaines: Gestion et management

Latchezar Hristov. John Dawson and Masao Mukoyama. Global Strategies in Retailing: Asian and European Experiences. Journal of Marketing Channels, 2015, 22 (3), pp.239-241. ⟨10.1080/1046669X.2015.1071597⟩. ⟨hal-01217306⟩