Communication and Entrepreneurship: Influence Tactics in Business Support Situations - Archive ouverte HAL Access content directly
Journal Articles International Review of Entrepreneurship Year : 2015

Communication and Entrepreneurship: Influence Tactics in Business Support Situations

(1) , (2)
1
2
Renaud Redien-Collot
  • Function : Author
  • PersonId : 942828
Miruna Radu Lefebvre

Abstract

Securing and improving the start-up process requires matching communicational strategies with business support objectives and situations. Over a period of five years, we did field research in a business incubator in the Paris area to identify the communicational strategies that business support professionals use in order to influence nascent entrepreneurs' attitudes and behaviors. We categorized these strategies as persuasion, engagement, criticism, and provocation. We assessed their impact in terms of commitment, compliance, and resistance.
Not file

Dates and versions

hal-01251704 , version 1 (06-01-2016)

Identifiers

  • HAL Id : hal-01251704 , version 1

Cite

Renaud Redien-Collot, Miruna Radu Lefebvre. Communication and Entrepreneurship: Influence Tactics in Business Support Situations. International Review of Entrepreneurship, 2015, 13 (4), pp.269-297. ⟨hal-01251704⟩

Collections

AUDENCIA UNAM
134 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More