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Impact de la proximité perçue d’un magasin sur la fidélité des clients : le cas des magasins d’enseignes alimentaires de proximité

Abstract : The objective of this research is to study the impact of the perceived store proximity of a food convenience store chain on customers’ loyalty. The results of the study led with 909 customers of three different stores highlight first the existence of two complementary roads to understand the formation of consumers’ future behavioural intentions towards the store of a food convenience store chain. One leans mainly on the material store proximity and consumers’ attitude towards this store. The other leans mainly on the immaterial store proximity and consumers’ attachment towards this store. They also show that in the case of a rural store, the regular consumers give more weight to the immaterial road while the occasional consumers favour the material road. For the urban stores, both material and immaterial roads have similar weights.
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https://hal-audencia.archives-ouvertes.fr/hal-01296917
Contributor : Sylvia Cheminel <>
Submitted on : Friday, April 1, 2016 - 4:51:10 PM
Last modification on : Tuesday, May 7, 2019 - 6:30:13 PM

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Blandine Labbé-Pinlon, Cindy Lombart, Didier Louis. Impact de la proximité perçue d’un magasin sur la fidélité des clients : le cas des magasins d’enseignes alimentaires de proximité . Management & Avenir, INSEEC/Management Prospective Ed. 2016, pp.73-94. ⟨10.3917/mav.084.0073⟩. ⟨hal-01296917⟩

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