The normalization of online campaigning in the web.2.0 era

Abstract : This article is based on a comparative study of online campaigning and its effects by country and over time, using four of the largest European Union member states (France, Germany, Poland and the United Kingdom) as a case study. Our research explores the extent of embeddedness of online campaigning, the strategic uses of the whole online environment and in particular the use of the interactive features associated with web.2.0 era. However, our research goes beyond studies of online campaigning as we also determine whether online campaigning across platforms matters in electoral terms. Our data support the normalization hypothesis which shows overall low levels of innovation but that the parties with the highest resources tend to develop online campaigns with the highest functionality. We find that there is a vote dividend for those parties which utilized web.2.0 features the most and so offered visitors to their web presence a more interactive experience.
Type de document :
Article dans une revue
European Journal of Communication, SAGE Publications, 2016, 〈10.1177/0267323116647236〉
Liste complète des métadonnées

Littérature citée [32 références]  Voir  Masquer  Télécharger

http://hal-audencia.archives-ouvertes.fr/hal-01316460
Contributeur : Sylvia Cheminel <>
Soumis le : vendredi 20 mai 2016 - 11:37:30
Dernière modification le : mercredi 26 octobre 2016 - 12:12:27

Fichier

KKocMichalska et al, EJC PP.pd...
Fichiers produits par l'(les) auteur(s)

Identifiants

Collections

Citation

Karolina Koc-Michalska, Darren G. Lilleker, Alison Smith, Daniel Weissmann. The normalization of online campaigning in the web.2.0 era. European Journal of Communication, SAGE Publications, 2016, 〈10.1177/0267323116647236〉. 〈hal-01316460〉

Partager

Métriques

Consultations de la notice

185

Téléchargements de fichiers

81