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Exploring the Symbolic Function of Paradoxes in CSR Strategic Communication: Oxfam - Coca Cola partnership case study

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Odile Vallée
Céline Louche
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hal-01344944 , version 1 (12-07-2016)

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  • HAL Id : hal-01344944 , version 1

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Odile Vallée, Céline Louche. Exploring the Symbolic Function of Paradoxes in CSR Strategic Communication: Oxfam - Coca Cola partnership case study . 32nd EGOS Colloquium "Organizing in the shadow of power" (Sub-theme 35: "Paradox theory and research: constituting tensions, power and discourse"), EGOS, Jul 2016, Naples, Italy. ⟨hal-01344944⟩

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