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Exploring the Symbolic Function of Paradoxes in CSR Strategic Communication: Oxfam - Coca Cola partnership case study

Odile Vallée 1 Céline Louche 2 
1 Audencia Recherche
2 Audencia Business School
Keywords : Commnunication CSR Paradox Cross-sector partnership
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Conference papers
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https://hal-audencia.archives-ouvertes.fr/hal-01344944
Contributor : Odile Vallée Connect in order to contact the contributor
Submitted on : Tuesday, July 12, 2016 - 9:49:29 PM
Last modification on : Wednesday, August 3, 2016 - 6:30:35 PM

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  • HAL Id : hal-01344944, version 1

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AUDENCIA | UNAM

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Odile Vallée, Céline Louche. Exploring the Symbolic Function of Paradoxes in CSR Strategic Communication: Oxfam - Coca Cola partnership case study . 32nd EGOS Colloquium "Organizing in the shadow of power" (Sub-theme 35: "Paradox theory and research: constituting tensions, power and discourse"), EGOS, Jul 2016, Naples, Italy. ⟨hal-01344944⟩

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