Exploring the Symbolic Function of Paradoxes in CSR Strategic Communication: Oxfam - Coca Cola partnership case study

Odile Vallée; Céline Louche

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Exploring the Symbolic Function of Paradoxes in CSR Strategic Communication: Oxfam - Coca Cola partnership case study

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Odile Vallée

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PersonId : 8739
IdHAL : odile-vallee
IdRef : 182690792

Audencia Recherche

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Céline Louche

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PersonId : 3002
IdHAL : celine-louche
ORCID : 0000-0001-6500-1862
IdRef : 155694189

Audencia Business School

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Keywords

Commnunication CSR Paradox Cross-sector partnership

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Humanities and Social Sciences Library and information sciences

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https://hal-audencia.archives-ouvertes.fr/hal-01344944

Submitted on : Tuesday, July 12, 2016-9:49:29 PM

Last modification on : Wednesday, August 3, 2016-6:30:35 PM

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hal-01344944 , version 1 (12-07-2016)

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HAL Id : hal-01344944 , version 1

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Odile Vallée, Céline Louche. Exploring the Symbolic Function of Paradoxes in CSR Strategic Communication: Oxfam - Coca Cola partnership case study . 32nd EGOS Colloquium "Organizing in the shadow of power" (Sub-theme 35: "Paradox theory and research: constituting tensions, power and discourse"), EGOS, Jul 2016, Naples, Italy. ⟨hal-01344944⟩

Exploring the Symbolic Function of Paradoxes in CSR Strategic Communication: Oxfam - Coca Cola partnership case study

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