Exploring the Symbolic Function of Paradoxes in CSR Strategic Communication: Oxfam - Coca Cola partnership case study

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Communication dans un congrès
32nd EGOS Colloquium "Organizing in the shadow of power" (Sub-theme 35: "Paradox theory and research: constituting tensions, power and discourse"), Jul 2016, Naples, Italy
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http://hal-audencia.archives-ouvertes.fr/hal-01344944
Contributeur : Odile Vallée <>
Soumis le : mardi 12 juillet 2016 - 21:49:29
Dernière modification le : mercredi 3 août 2016 - 18:30:35

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  • HAL Id : hal-01344944, version 1

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Odile Vallée, Céline Louche. Exploring the Symbolic Function of Paradoxes in CSR Strategic Communication: Oxfam - Coca Cola partnership case study . 32nd EGOS Colloquium "Organizing in the shadow of power" (Sub-theme 35: "Paradox theory and research: constituting tensions, power and discourse"), Jul 2016, Naples, Italy. 〈hal-01344944〉

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