Skip to Main content Skip to Navigation
Journal articles

Introducing new products that affect consumer privacy: A mediation model

Abstract : Many innovative products can only fully deploy their value if they rely on consumers' personal information. This issue challenges the confidence that consumers have in new innovations, and revolutionizes marketing practices. Malhotra, Kim, and Agarwal's (2004) framework provides the theoretical basis for hypotheses on the consequences of privacy concerns. An empirical study in the context of four pervasive IT innovations involving various privacy issues helps to test these hypotheses. The findings consistently show that privacy concerns have an adverse effect on consumers' intention to accept IT innovation. However, trust and risk perceptions both mediate this relationship. By understanding the underlying mechanism, firms can alleviate the potential downsides of their products and increase the odds of their market success.
Document type :
Journal articles
Complete list of metadatas

Cited literature [51 references]  Display  Hide  Download

https://hal-audencia.archives-ouvertes.fr/hal-01528464
Contributor : Sylvia Cheminel <>
Submitted on : Wednesday, May 31, 2017 - 10:17:24 AM
Last modification on : Friday, March 15, 2019 - 4:55:06 PM
Document(s) archivé(s) le : Wednesday, September 6, 2017 - 12:51:28 PM

File

Lancelot et al, JBR 2016.pdf
Files produced by the author(s)

Identifiers

Collections

Citation

Caroline Lancelot Miltgen, Jörg Henseler, Carsten Gelhard, Aleš Popovič. Introducing new products that affect consumer privacy: A mediation model. Journal of Business Research, Elsevier, 2016, 69 (10), pp.4659-4666. ⟨10.1016/j.jbusres.2016.04.015⟩. ⟨hal-01528464⟩

Share

Metrics

Record views

363

Files downloads

879