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Role Models and Entrepreneurial Intention: The Moderating Effects of Experience, Locus of Control and Self-Esteem

Abstract : This article demonstrates that the impact of role models (RMs) on students’ self-efficacy and entrepreneurial intention is moderated by their entrepreneurial experience and personality variables such as self-esteem and locus of control. 276 students enrolled in an entrepreneurship education programs (EEPs) were exposed to either a positive or a negative sensitisation message by alumni who became entrepreneurs to test its impact on the students’ self-efficacy and entrepreneurial intention. Findings indicate that students with entrepreneurial experience, high self-esteem and internal locus of control are less impacted by entrepreneurial role models. We discuss the relevance and effectiveness of role models in EEPs.
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Journal articles
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https://hal-audencia.archives-ouvertes.fr/hal-01618021
Contributor : Sylvia Cheminel <>
Submitted on : Tuesday, October 17, 2017 - 1:42:19 PM
Last modification on : Monday, February 10, 2020 - 12:17:18 PM

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Olivier Brunel, Eric Michael Laviolette, Miruna Radu-Lefebvre. Role Models and Entrepreneurial Intention: The Moderating Effects of Experience, Locus of Control and Self-Esteem. Journal of Enterprising Culture, World Scientific Publishing, 2017, 25 (02), pp.149 - 177. ⟨10.1142/S0218495817500066⟩. ⟨hal-01618021⟩

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