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Y. Zhang and K. Rohe, WI 53706 USA E-mail: yilin.zhang@wisc.edu karlrohe@stat.wisc.edu Karolina Koc-Michalska, Marie Poux-Berthe Audencia Business School Communication and Culture Department 1 Rue Marivaux 44003 Nantes France E-mail: m.poux-berthe@live.fr kkocmichalska@audencia