Targeting customers for profit: An ensemble learning framework to support marketing decision-making

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https://hal-audencia.archives-ouvertes.fr/hal-02275955
Contributor : Koen W. de Bock <>
Submitted on : Monday, September 2, 2019 - 10:32:36 AM
Last modification on : Wednesday, September 4, 2019 - 1:21:29 AM

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Stefan Lessmann, Kristof Coussement, Koen W. de Bock, Johannes Haupt. Targeting customers for profit: An ensemble learning framework to support marketing decision-making. Information Sciences, Elsevier, In press, ⟨10.1016/j.ins.2019.05.027⟩. ⟨hal-02275955⟩

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