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Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM)

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https://hal-audencia.archives-ouvertes.fr/hal-03602445
Contributor : Linda Lemarie Connect in order to contact the contributor
Submitted on : Wednesday, March 9, 2022 - 10:27:51 AM
Last modification on : Thursday, March 10, 2022 - 3:22:31 AM

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Maria Lagomarsino, Linda Lemarie. Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM). Psychology and Marketing, Wiley, 2022, pp.mar.21591. ⟨10.1002/mar.21591⟩. ⟨hal-03602445⟩

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