Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM)

Maria Lagomarsino; Linda Lemarie

doi:10.1002/mar.21591

Journal Articles Psychology and Marketing Year : 2022

Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM)

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Maria Lagomarsino

Function : Author

Linda Lemarie

Function : Author
PersonId : 1076535

HEC Montréal

Université de Neuchâtel

Audencia Business School

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Humanities and Social Sciences

Linda Lemarie : Connect in order to contact the contributor

https://hal-audencia.archives-ouvertes.fr/hal-03602445

Submitted on : Wednesday, March 9, 2022-10:27:51 AM

Last modification on : Thursday, March 10, 2022-3:22:31 AM

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hal-03602445 , version 1 (09-03-2022)

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HAL Id : hal-03602445 , version 1
DOI : 10.1002/mar.21591

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Maria Lagomarsino, Linda Lemarie. Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM). Psychology and Marketing, 2022, pp.mar.21591. ⟨10.1002/mar.21591⟩. ⟨hal-03602445⟩

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Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM)

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