Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM) - Archive ouverte HAL Access content directly
Journal Articles Psychology and Marketing Year : 2022

Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM)

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hal-03602445 , version 1 (09-03-2022)

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Maria Lagomarsino, Linda Lemarie. Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM). Psychology and Marketing, 2022, pp.mar.21591. ⟨10.1002/mar.21591⟩. ⟨hal-03602445⟩

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