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Journal Articles International Journal of Information Management Year : 2023

How social media live streams affect online buyers: A uses and gratifications perspective

Comment les lives sur des réseaux sociaux affectent les acheteurs en ligne : Une perspective issu de la théorie d'utilisation et de gratification

Ransome Epie Bawack
  • Function : Author
Audencia Business School
Emilie Bonhoure
  • Function : Author
  • PersonId : 1218406
  • IdHAL : eb-811875
Kedge Business School
Jean-Robert Kala Kamdjoug
  • Function : Author
ESSCA Research Lab
Mihalis Giannakis
  • Function : Author
Audencia Business School

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Humanities and Social Sciences

Ransome Bawack  : Connect in order to contact the contributor

https://hal-audencia.archives-ouvertes.fr/hal-03950592

Submitted on : Saturday, January 21, 2023-10:56:44 PM

Last modification on : Sunday, January 22, 2023-3:59:45 AM

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hal-03950592 , version 1 (21-01-2023)

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Ransome Epie Bawack, Emilie Bonhoure, Jean-Robert Kala Kamdjoug, Mihalis Giannakis. How social media live streams affect online buyers: A uses and gratifications perspective. International Journal of Information Management, 2023, 70, pp.102621. ⟨10.1016/j.ijinfomgt.2023.102621⟩. ⟨hal-03950592⟩

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