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Journal Articles International Journal of Information Management Year : 2023

How social media live streams affect online buyers: A uses and gratifications perspective

Comment les lives sur des réseaux sociaux affectent les acheteurs en ligne : Une perspective issu de la théorie d'utilisation et de gratification

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hal-03950592 , version 1 (21-01-2023)

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Ransome Epie Bawack, Emilie Bonhoure, Jean-Robert Kala Kamdjoug, Mihalis Giannakis. How social media live streams affect online buyers: A uses and gratifications perspective. International Journal of Information Management, 2023, 70, pp.102621. ⟨10.1016/j.ijinfomgt.2023.102621⟩. ⟨hal-03950592⟩
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