Understanding business analytics continuance in agile information system development projects: an expectation-confirmation perspective
Abstract
Purpose This paper seeks to examine how expectations from business analytics (BA) by members of agile information systems development (ISD) teams affect their perceptions and continuous use of BA in ISD projects. Design/methodology/approach Data was collected from 153 respondents working in agile ISD projects and analysed using partial least squares structural equation modelling techniques (PLS-SEM). Findings Perceived usefulness and technological compatibility are the most salient factors that affect BA continuance intention in agile ISD projects. The proposed model explains 48.4% of the variance for BA continuance intention, 50.6% of the variance in satisfaction, 36.7% of the variance in perceived usefulness and 31.9% of the variance in technological compatibility. Research limitations/implications First, this study advances understanding of the factors that affect the continuous use of BA in agile ISD projects; second, it contextualizes the expectation-confirmation model by integrating technological compatibility in the context of agile ISD projects. Originality/value This is the first study to investigate BA continuance intention from an employee perspective in the context of agile ISD projects.