Towards a communication perspective on entrepreneurship

Miruna Radu Lefebvre (1)

1 Audencia Recherche

Our research topics deal with communication and persuasion issues related to entrepreneurship. We thus decided to organize our research presentation in two main chapters, the first dedicated to potential and confirmed entrepreneurs as targets of persuasive attempts generated by media (press discourse) and interpersonal (entrepreneurial support and education) sources, the second dedicated to potential and confirmed entrepreneurs as sources of persuasive interpersonal communications directed towards various stakeholders such as business angels, clients, or employees in the context of pitch presentations, business model elaboration and team leadership. A third chapter is dedicated to current and future research projects.

Keywords: entrepreneurship; discourse; media

Keywords: entrepreneuriat

Domains: Business administration

Miruna Radu Lefebvre. Towards a communication perspective on entrepreneurship: (Potential) Entrepreneurs as targets and sources of persuasive communications. Business administration. Université de Grenoble, 2015. ⟨tel-01169488⟩