HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Conference papers

Les mécanismes de l'évolution du concept marketing

Jean-Pierre Mathieu 1 Gilles Roehrich 2
1 Audencia Recherche
2 CERAG - Centre d'études et de recherches appliquées à la gestion
Document type :
Conference papers
Complete list of metadata
https://hal-audencia.archives-ouvertes.fr/hal-00797319
Contributor : Sylvia Cheminel Connect in order to contact the contributor
Submitted on : Wednesday, March 6, 2013 - 10:13:36 AM
Last modification on : Tuesday, October 19, 2021 - 11:56:03 AM

Identifiers

  • HAL Id : hal-00797319, version 1

Collections

AUDENCIA | CNRS | UNAM | CERAG | UGA

Citation

Jean-Pierre Mathieu, Gilles Roehrich. Les mécanismes de l'évolution du concept marketing. 3ème colloque Méthodes, Sciences et Thématiques pour le Marketing (MSTM) - Nouvelles avancées du Marketing et du Management, Jun 2004, Paris, France. ⟨hal-00797319⟩

Export

BibTeX TEI DC DCterms EndNote Datacite

Share

Metrics

Record views

143