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Conference papers

Les mécanismes de l'évolution du concept marketing

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https://hal-audencia.archives-ouvertes.fr/hal-00797319
Contributor : Sylvia Cheminel Connect in order to contact the contributor
Submitted on : Wednesday, March 6, 2013 - 10:13:36 AM
Last modification on : Tuesday, October 19, 2021 - 11:56:03 AM

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  • HAL Id : hal-00797319, version 1

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Jean-Pierre Mathieu, Gilles Roehrich. Les mécanismes de l'évolution du concept marketing. 3ème colloque Méthodes, Sciences et Thématiques pour le Marketing (MSTM) - Nouvelles avancées du Marketing et du Management, Jun 2004, Paris, France. ⟨hal-00797319⟩

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