On the versatility of use of business games at the beginning of the new century

Emmanuel Dion (1)

1 Audencia Recherche

This short paper describes how business games, originally devised as pedagogical tools, have now gained a new status as public relation instruments, and could in the future develop as a powerful experimental method for the study of managerial behaviour.

Cet article décrit comment les jeux d'entreprise, à l'origine conçus comme de simples outils pédagogiques, ont depuis gagné un nouveau statut d'outil de relations publiques, et pourraient à l'avenir connaître de nouveaux terrains d'application dans le domaine de la recherche managériale.

Domains: Business administration

Emmanuel Dion. On the versatility of use of business games at the beginning of the new century. FUBUTEC' 2004 - FUture BUsiness TEchnology Conference, Mar 2004, Fontainebleau, France. ⟨hal-00797359⟩