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Quel impact sur la marque pour le designer-star ?

Abstract : A number of designers have recently become star designers. Choosing their services in preference to the company's own enables well-known brands to increase their market share or change their market positioning. The aim of this article is to analyse these changes through a number of brand constituting elements. The risks and advantages of resorting to such a service will also be reviewed.
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https://hal-audencia.archives-ouvertes.fr/hal-00955525
Contributor : Sylvia Cheminel <>
Submitted on : Tuesday, March 4, 2014 - 4:03:27 PM
Last modification on : Monday, October 7, 2019 - 11:13:21 PM

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  • HAL Id : hal-00955525, version 1

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Nicolas Minvielle. Quel impact sur la marque pour le designer-star ?. Décisions Marketing, Association Française du Marketing, 2006, pp.87-90. ⟨hal-00955525⟩

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