L'email marketing

Caroline Lancelot Miltgen; Anne-Sophie Cases

Book Sections Year : 2011

L'email marketing

(1) ,

1

Caroline Lancelot Miltgen

Function : Author
PersonId : 1643
IdHAL : caroline-lancelot-miltgen
ORCID : 0000-0001-7170-1451
IdRef : 112856888

Groupe de Recherche Angevin en Economie et Management

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Anne-Sophie Cases

Function : Author

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Marketing direct Internet E-marketing E-commerce Marketing direct

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Business administration

Sylvia Cheminel : Connect in order to contact the contributor

https://hal-audencia.archives-ouvertes.fr/hal-01117076

Submitted on : Monday, February 16, 2015-1:42:27 PM

Last modification on : Monday, November 14, 2022-2:56:07 AM

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hal-01117076 , version 1 (16-02-2015)

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HAL Id : hal-01117076 , version 1
OKINA : ua11037

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Caroline Lancelot Miltgen, Anne-Sophie Cases. L'email marketing. Thomas Stenger; Stéphane Bourliataux-Lajoinie. E-marketing & E-commerce : concepts, outils, pratiques, Dunod, pp.215-242, 2011, 9782100557134. ⟨hal-01117076⟩

L'email marketing

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