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Le don gratuit et la contagion d’émotions positives. Quelles stratégies pour les dirigeants ?

Abstract : This study puts into perspective the theory of positive emotions and the theory of giving out for free? We apprehend positive emotions from the theory of revision emotions as developed by the philosopher Pierre Livet. He shows indeed that a repeated emotion can result in a gradual revision or, on the contrary, contribute to the grounding of our values and our beliefs. Following Haag and Laroche (2009) who explore the processes by which the leader can initiate collective dynamics within the leadership committee, we seek to know how the manager can initiate a process of positive contagion by welcoming the gratis gift. We retain the definition of the gratis gift given by Frémeaux and Michelson (2011) not calculated, turned to the others and not imaginary. Our study explains how the leader can generate a positive emotional contagion and the root of altruistic values by using the three following practices of welcoming gratis gift : welcoming the gratuity (no calculation), welcoming the meaning intended by the gift (response to the needs of another) ; welcoming the reality of the gift and therefore the investment requested by the gift.
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Submitted on : Wednesday, March 4, 2015 - 11:09:58 AM
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Sandrine Frémeaux, Christine Noël Lemaitre. Le don gratuit et la contagion d’émotions positives. Quelles stratégies pour les dirigeants ?. RIMHE : Revue Interdisciplinaire Management, Homme(s) & Entreprise, Association pour la recherche interdisciplinaire sur le management des entreprises, 2014, pp.73-91. ⟨10.3917/rimhe.011.0073⟩. ⟨hal-01122584⟩



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