Skip to Main content Skip to Navigation
Journal articles

Drivers and challenges of internet of things diffusion in smart stores: A field exploration

Abstract : The digitally disruptive environment has evolved rapidly due to the introduction of new advancements within the field of smart applications. Applications of one of the most prominent technologies, Internet of Things (IoT), often appear in the retail sector, where smart services have transformed the customer experience holistically. Presented in this paper are the findings from an exploratory field study in the retail service sector, which drew on the views of experienced practitioners about the smart store experience and the associated changes. The paper presents an overview of the drivers of smart retail service diffusion and the relevant challenges, such as the business expectations and the heterogeneity of devices. The arising themes indicate that IoT security is a major challenge for businesses installing IoT devices in their journey towards smart store transformation. The paper highlights the importance of a secure data-sharing IoT environment that respects customer privacy as the smart experience in-store offers data-driven insights and services. Implications for research and practice are discussed in terms of the customer experience relevant to the identified challenges.
Complete list of metadata

https://hal-audencia.archives-ouvertes.fr/hal-03599486
Contributor : Konstantina Spanaki Connect in order to contact the contributor
Submitted on : Monday, March 7, 2022 - 10:57:28 AM
Last modification on : Friday, March 11, 2022 - 3:08:09 PM
Long-term archiving on: : Wednesday, June 8, 2022 - 6:59:32 PM

File

accepted manuscript.pdf
Files produced by the author(s)

Identifiers

Collections

Citation

Michael Roe, Konstantina Spanaki, Athina Ioannou, Efpraxia Zamani, Mihalis Giannakis. Drivers and challenges of internet of things diffusion in smart stores: A field exploration. Technological Forecasting and Social Change, Elsevier, 2022, 178, pp.121593. ⟨10.1016/j.techfore.2022.121593⟩. ⟨hal-03599486⟩

Share

Metrics

Record views

27

Files downloads

33